OFWGKTA / Tyler the Creator Sandwitches MP3 reveals pay per click marketing hilarity

11 Jul

So the other month I was looking to download a legal MP3 version of the Tyler the Creator (or OFWGKTA or Wolf Haley or whoever is actually responsible for these things I’m not quite sure) ‘joint’ Sandwitches, for three reasons:

a) I like sandwiches and Sanwitches sounds a bit (a lot) like sandwiches
b) The Tyler the Creator or OFWGKTA or Wolf Haley or whoever is actually responsible for these things I’m not quite sure track is a killer, as are most of the others heading out of the Tyler the Creator or OFWGKTA or Wolf Haley or whoever is actually responsible for these things I’m not quite sure camp
c) Sandwiches, the proto minimal US house workout by Detroit Grand Pubahs, was pretty good and also had a similar name

Anyway, since I was struggling to find a legal MP3 to download I did a video search instead, which leads me to the point of this post – turns out Greggs the Bakers were running pay per click (PPC) adverts on the Tyler the Creator or OFWGKTA or Wolf Haley or whoever is actually responsible for these things I’m not quite sure track Sandwitches, albeit on searches for the misspelling.

Sandwich PPC Fail

Classic case here of the campaign manager not ‘negging out’ unrelated keywords in AdWords. Although it might be asking a bit much for them to be aware of Tyler the Creator and to then add his name and those of his colleagues to the list of negative keywords for the campaign. Although surely they should have been aware of Detroit Grand Pubahs.

Detroit Grand Pubahs PPC Fail

And there is just no excuse for this.

Greggs Horrible Sandwiches

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